Privacy Policy — REEDLAB

Updated March 30, 2026

REEDLAB, Inc. (“REEDLAB,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, engage us for services, or otherwise interact with us.

REEDLAB designs and builds technology with purpose and provides related consulting, operational, production, and analytics services. This Privacy Policy applies to personal information we collect in connection with those activities and through our website at reedlab.com and any other page that links to this Privacy Policy (collectively, the “Services”).

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information we collect:

when you visit our website;
when you contact us by email, form, phone, or otherwise;
when you inquire about, engage, or receive our services;
when we manage client relationships, projects, operations, or related business activities; and
from service providers, business partners, and other third parties as described below.

This Privacy Policy does not apply to third-party websites, services, platforms, or tools that we do not own or control, even if they are linked to or used in connection with our Services.

2. The Personal Information We Collect

We collect personal information you provide directly, information collected automatically, and information we receive from other sources.

2.1. Information you provide to us

Depending on how you interact with us, we may collect:

your name;
email address;
phone number;
company name;
job title or professional role;
mailing or billing address;
contract, invoicing, and payment-related information;
communications you send to us;
information you provide through contact forms, intake forms, surveys, event registrations, or support requests; and
any other information you choose to provide.

If you make a payment to us, payment information may be collected and processed by our payment processor. We do not intentionally store full payment card details unless expressly stated at the point of collection and operationally necessary.

2.2. Information collected automatically

When you use our website or interact with our online Services, we and our service providers may automatically collect certain information, such as:

IP address;
browser type and version;
device type and operating system;
referring URLs;
pages viewed and links clicked;
dates and times of access; and
general usage, diagnostic, and performance information.

We use this information to operate, secure, maintain, and improve our Services and website.

2.3. Information from other sources

We may receive personal information from:

clients and prospective clients;
service providers that support our operations;
payment processors;
analytics providers;
event, marketing, or communications partners;
social media platforms, when you interact with our accounts or content; and
publicly available professional or business sources.

We may combine information from these sources with information we collect directly from you.

3. Information We Process in Connection with Client Services

As part of our work with clients, we may process information necessary to provide services such as:

account and relationship management;
product, technology, and operations support;
partner, vendor, and supplier coordination;
revenue operations, invoicing, collections, or payment administration;
analytics, performance reporting, and product insights;
communications and workflow management; and
project delivery and engagement administration.

In some cases, this may involve access to or handling of information made available through third-party tools, dashboards, communications systems, or platforms used in connection with client operations.

4. How We Use Personal Information

We use personal information for the following purposes:

to provide and deliver our services;
to communicate with you about inquiries, projects, accounts, and support matters;
to manage contracts, billing, payments, and related business operations;
to operate, maintain, and improve our website and Services;
to analyze service performance and business operations;
to prevent fraud, abuse, security incidents, or misuse;
to comply with legal, regulatory, accounting, and contractual requirements;
to enforce our agreements and protect our rights; and
to send administrative or, where permitted, marketing communications.

We may also use information in aggregated or de-identified form for lawful business purposes.

5. Legal Bases for Processing

Where applicable law requires a legal basis for processing, we process personal information on one or more of the following bases:

to perform a contract or take steps at your request before entering into a contract;
for our legitimate interests, including operating, improving, protecting, and growing our business;
with your consent, where required by law;
to comply with legal obligations; and
where necessary to protect vital interests.

If we rely on consent, you may withdraw it at any time, subject to applicable law.

6. How We Disclose Personal Information

We may disclose personal information to:

service providers that help us operate our business, including providers of hosting, communications, analytics, payment processing, IT, administrative, security, and professional services;
contractors, vendors, and consultants supporting project delivery or business operations;
advisors such as attorneys, accountants, insurers, and auditors;
government authorities, regulators, law enforcement, or other parties where required by law or necessary to protect rights, safety, or property;
transaction counterparties in connection with an actual or proposed financing, merger, acquisition, reorganization, sale of assets, or similar transaction; and
affiliated entities, if applicable, for purposes consistent with this Privacy Policy.

We do not sell personal information for monetary consideration. If applicable law treats certain disclosures for cross-context behavioral advertising or targeted advertising as “sharing,” we will provide any rights and choices required by law.

7. Cookies and Similar Technologies

We may use cookies and similar technologies to:

keep our website functioning;
remember your preferences;
understand website traffic and usage;
improve website performance and user experience; and
support communications and marketing efforts where permitted by law.

Where applicable, the legal basis for processing personal data in connection with consent management is Article 6(1)(c) GDPR and Article 6(1)(f) GDPR. Our legitimate interest is to manage the cookies and similar technologies used on our website and to record, maintain, and honor users’ consent preferences.

Providing personal data for consent management is neither contractually required nor necessary to enter into a contract. You are not required to provide this personal data. However, if you do not provide it, we may not be able to manage or document your cookie preferences appropriately.

We use Google Analytics to help us understand how visitors use our website and to improve website performance and user experience.

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

If required by law, we will obtain consent before using non-essential cookies.

8. Analytics

We may use analytics tools and service providers to understand how visitors use our website and Services, measure engagement, troubleshoot issues, and improve performance.

In particular, we use Google Analytics. Google Analytics may collect information such as your IP address, browser and device information, pages viewed, time spent on pages, and interactions with our website. For more information about how Google collects and processes data, please review Google’s privacy materials.

Where legally required, we will provide appropriate consent mechanisms or opt-out choices.

9. Third-Party Platforms and Services

Our services may involve work performed through third-party tools, communication systems, payment processors, hosting providers, content platforms, analytics systems, or other partner platforms.

Those third parties operate under their own privacy policies and terms. We are not responsible for the privacy or security practices of third-party services we do not own or control.

10. International Data Transfers

We are based in the United States and may process personal information in the United States and other countries where we or our service providers operate.

If personal information is transferred across borders, we will take steps designed to provide appropriate safeguards where required by applicable law.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

for the duration of our relationship with you or the applicable client;
for as long as needed to provide services and manage operations;
as required for tax, accounting, legal, and regulatory purposes;
as needed to resolve disputes and enforce agreements; and
as otherwise permitted or required by law.

When personal information is no longer needed, we will delete, anonymize, or securely dispose of it, unless retention is required by law.

12. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

No method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

13. Children’s Privacy

Our Services are intended for businesses and adults. We do not knowingly collect personal information directly from children under the age required for valid consent under applicable law.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps.

14. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

request access to personal information we hold about you;
request correction of inaccurate personal information;
request deletion of personal information;
object to or request restriction of certain processing;
withdraw consent, where processing is based on consent;
request portability of certain personal information; and
opt out of certain advertising-related processing, where applicable.

You may also have the right to appeal a decision we make about your privacy request, depending on applicable law.

To exercise your rights, contact us at [email protected] or through reedlab.com/contact.

We may take reasonable steps to verify your identity before responding to a request. Where permitted by law, you may authorize an agent to make a request on your behalf.

We will not discriminate against you for exercising applicable privacy rights.

15. U.S. State Privacy Disclosures

Residents of certain U.S. states may have specific privacy rights under applicable law.

In the past 12 months, we may have collected the following categories of personal information:

identifiers, such as name, email address, postal address, IP address, and similar contact information;
commercial information, such as records of services purchased or payment-related information;
internet or other network activity information, such as website usage and interaction data;
professional or employment-related information, such as company name and job title;
audio, electronic, or visual information, but only if you choose to provide it to us or it is generated in the course of providing services; and
inferences derived from the information above for business analytics, support, service delivery, and operations.

We may disclose these categories to service providers, contractors, advisors, affiliates, and transaction counterparties as described in this Privacy Policy.

We do not sell personal information for money.

If we engage in activities that constitute targeted advertising or “sharing” under applicable law, we will provide any required notice and opt-out rights.

You may submit a privacy request by emailing [email protected] or visiting reedlab.com/contact.

16. Region-Specific Rights

16.1. EEA, UK, and Switzerland

If you are located in the EEA, UK, or Switzerland, you may have the right to lodge a complaint with your local data protection authority.

16.2. Canada

If you are located in Canada, you may have rights to access and correct your personal information and withdraw consent, subject to legal and contractual restrictions.

16.3. Australia

If you are located in Australia, you may have rights under the Privacy Act 1988, including rights to access and correct your personal information and to complain to the Office of the Australian Information Commissioner.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version and revise the effective date above. If required by law, we will provide additional notice of material changes.

18. Contact Us

If you have questions, comments, or requests regarding this document, please contact us at:

REEDLAB, Inc. 130 N. Stetson Avenue Suite 3500 Chicago, IL 60601 United States [email protected]